The site is a true example of what journalists have begun calling convergence. The website offers viewers audio, video, forums, blogs, animation, live broadcasts and of course the original print journalism.
The site receives support from the top leaders and even contains a Communist Party channel that was launched earlier this year. Other channels include sports, lifestyles and technology.
Their overall goal is to create a bridge from organizations such as the Communist Party to the people of China. If you are interested in reading some of the content from the site check out their site at www.people.com.cn
The second visit we made was to the Beijing Youth Daily. This newsroom operated like many of the other newspaper operations in America. There were over 20 floors of office space including floors for advertisement, layout, editing and all the other aspects of a paper's newsroom.Like the People's Daily, the Beijing Youth Daily aimed to produce information on many different formats. While we were there, a popular singer/celebrity was being interviewed and broadcast on the site.
Our tour guide Tony explained that the Beijing Youth Daily has a little more freedom to write than the People's Daily.
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